Ad Group in a French Twist

Daily MailAugust 07, 2005

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Summary


THE final wave of deals in the advertising sector appears to be getting under way. Aegis, which buys advertising space for Guinness and Renault, may now turn its sights to selling itself.

The media group has been left on the shelf for so long that the persistent takeover speculation has almost become a standing joke.

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Extract


Ad Group in a French Twist

Now it appears as if Aegis could finally find its partner, with a little help from Vincent Bollore, the corporate raider.

Bollore, who is the largest shareholder in French advertising group Havas, has shelled o...

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