The Hard Sell! Snow to the Arctic, Sand to the Arabs and, Yes, Even Curry to India. How Canny British Salesmen Are Putting Del Boy to Shame
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Summary
IN a classic case of the old adage, 'it's like selling coals to Newcastle', it has been revealed that a British company is selling sea kayaks to the Inuit - who invented them. But this isn't a lone example. Here, we give the best examples of British export ingenuity and the remarkable products we sell around the world to countries which - you would think - could produce their own. . .
CURRY SPICES TO INDIASee the full content of this document
Extract
The Hard Sell! Snow to the Arctic, Sand to the Arabs and, Yes, Even Curry to India. How Canny British Salesmen Are Putting Del Boy to Shame
AT ITS West Bromwich production plant, East End Foods plc processes huge quantities of aromatic spices, including cinnamon (some of which is grown in China, some in India), cardamom and chillis (grown in Guntur, in the Indian state of Andhra Pradesh, south-east of Hyderabad).
'After it come...See the full content of this document
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