Branson Scores with Setanta Sports Deal

Daily MailJuly 22, 2007

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Summary


SIR Richard Branson left James Murdoch, his opposite number at BSkyB James, rooted firmly to the spot as his Virgin Media scored a deal with Irish pay-TV group Setanta that allows it to show live premiership football for free.

Subscribers to Virgin Media's XL basic TV package will later this month get access to six of Setanta's sports channels for no extra charge.

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Branson Scores with Setanta Sports Deal

Setanta will broadcast 46 ...

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