Big Bucks Becks ; ... Or How Even England's National Football Team has Become Just Another Lucrative Extension of Brand Beckham (and Guess Who's Tagged Along to Promote Her Own Fashion Label?)

Daily MailJune 03, 2005

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THE crowd held its breath as he placed the ball on the spot. Then, with one swing of the sweetest right foot you will ever see, it soared towards the net. Moments later the applause rang out. It was another wonderful Beckham goal.

No, not against Colombia at the Giants Stadium in New York the other night.

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Big Bucks Becks ; ... Or How Even England's National Football Team has Become Just Another Lucrative Extension of Brand Beckham (and Guess Who's Tagged Along to Promote Her Own Fashion Label?)

The England captain, as everyone is probably aware, didn't score on the pitch (he left the serious business to hat-trick hero Michael Owen).

In fact, the venue was beside the city's East River in the shadow of Brooklyn Bridge. In front of the world's most famous footballer was a 'goal' set up on a raft. David was wearing an adidas tracksuit - not the England strip - and adidas Predator Pulse boots for the occasion. And the people who roared their appreciation were ad...

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