Cadbury Profits As Chocolate Helps Sweeten the Recession

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Summary

CADBURY has bucked the economic gloom with a 30 per cent rise in annual profits as consumers turn to chocolate treats during the recession.

In a record year for the company, sales of its biggest brands, Dairy Milk chocolate and Trident gum, grew by 11 per cent.

Extract

Cadbury Profits As Chocolate Helps Sweeten the Recession

Todd Stitzer, chief executive of Cadbury, said that when times are toug...