Crumbs! Jacob's Takes Fig Roll Rivals to Court

Daily MailMarch 24, 2008

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Summary


THEY ARE some of the most distinctive and popular biscuits ever sold on the Irish market.

But yesterday, a High Court battle began between Irish food company Jacob's and a major British biscuit firm.

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Crumbs! Jacob's Takes Fig Roll Rivals to Court

The long-established Irish company claims McVitie's has stolen its iconic packaging design for Fig Rolls and Cream Crackers that has become so instantly recognisable to shoppers.

Jacob's, which ...

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