Elderly Paying the Penalty of Confusing Tv Insurance Ads ; Moneymail:News

Daily MailNovember 21, 2007

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Summary


THOUSANDS of older people lured into buying life insurance by daytime television advertising are seeing their savings and cover go up in smoke.

Sold in vast quantities in the late Eighties and early Nineties, these policies were dressed up as great deals, with cheap monthly premiums for the first ten years.

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Elderly Paying the Penalty of Confusing Tv Insurance Ads ; Moneymail:News

And they're still being sold, albeit in smaller numbers. More than 177,000 were taken out last year, compared to 681,000 in 1994.

They offer a major attraction: there will be no medical, anyone up to 80 can apply, ...

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