Summary
WE LOVE to think of ourselves as a nation of losers. Maybe that explains why we are so keen to go overboard when we win something.
After all, name another country that would put a mixed doubles winner on page one? No other population embraces sport with the same enthusiasm as Britain; no other nation craves to celebrate a triumph or hail a hero like this land.See the full content of this document
Extract
Fantastic Fans Want More From Our Flops
Over the weekend, 210,000 people endured the traffic torture of Silverstone in the hope of seeing Lewis Hamilton beat the world. The desperation for success was so intense you could smell it above the stewed onion...
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