Ignorance Isn't Bliss When You're in for a Treat [Scot Region]

Daily MailJuly 19, 2009

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Summary


KNOWING that you're in line for a particular reward is as satisfying as actually receiving it, scientists have found.

And their study suggests that the sooner we know what the treat will be, the better we feel.

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Ignorance Isn't Bliss When You're in for a Treat [Scot Region]

The researchers came to their conclusions after getting a group of monkeys to p...

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