Summary
INNOCENT, the leading smoothie maker which has grown on the back of its ethical credentials, has sold a fifth of the business to one of America's biggest corporations - Coca-Cola, writes Rupert Steiner.
The London-based firm yesterday joined companies such as Ben & Jerry's, The Body Shop and Green & Blacks, who have all ridden various ethical bandwagons but sold out to multi-nationals in the end.See the full content of this document
Extract
Innocent Smooths Over Coke Deal
The business will receive a Pounds 30m boost ...
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