Summary
NEARLY a third of Irish businesses plan to spend more on marketing this year, despite the economic slowdown, the latest KPMG/ Sunday Times Business Snapshot survey shows.
Despite 66pc of respondents citing costs as their main concern at present, the survey found that 51pc want to maintain their current marketing budget, with 30pc planning to invest more in 2008.See the full content of this document
Extract
Marketing Spend Remains Positive
Among those surveyed, o...
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