Marks Needs a Magic Touch

Daily MailJanuary 10, 2005

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Summary


THE Marks Spencer Christmas has had the smell of trouble over it for weeks. Yet Stuart Rose and his advisers appeared to be in a state of denial, refusing to provide any indication that a profit warning was on its way just 48 hours before it came.

Any intelligent shopper might have discerned what was happening.

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Extract


Marks Needs a Magic Touch

Two one-day discount promotions before the holiday had 'disappointing season' written all over them.

But anyone visiting the post-Christmas sales would have got the message even more quickly.

The men's floor...

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