Summary
THE doomed Medal Hopes private sponsorship initiative presented by UK Culture secretary Andy Burnham in Beijing was meant to plug the Pounds 50m shortfall in Government backing for London 2012.
However, it was such a blunder that one of the IOC's tier one backers, who pay around Pounds 70million over four years, threatened to pull out because the Medal Hopes plan would have opened the door to the ambush marketing of Olympic rights.See the full content of this document
Extract
Medal Hopes Falls Short [Eire Region]
The yet-to-be-named ...
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