Summary
ROVER is wrapping itself in the Union Flag in a bid to boost flagging sales by emphasising its 'Britishness'.
The company says:'In Germany this autumn, MG-Rover aims to recreate an Albert Hall style Last Night Of The Proms, complete with bobbing promenaders, Union Jack bowler hats and full-throttle renditions of Pomp And Circumstance and Jerusalem.' Says sales and marketing chief Rod Ramsay: 'Our European customers love buying British.' Back in Blighty, MG Rover is slashing prices and introducing product enhancements - such as leather and wood trim - in a bid to boost falling sales.See the full content of this document
Extract
Motoring
GOLD fittings are not just for luxury bathrooms. Buyers of the Pounds 243,780 German luxury limousine Maybach can specify them - in 24 carat - f...
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