On the Scent of Retail Therapy

Daily MailApril 01, 2004

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Summary


IN a new marketing twist, scientists have developed an 'air cannon' which fires puffs of scented air directly at customers' nostrils, meaning shoppers could get a personal whiff of freshly baked bread or the latest designer perfume.

The device, invented in Japan, was originally designed for virtual reality games.

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On the Scent of Retail Therapy

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