Summary
THE ominous drop in British Airways shares illustrates the scale of the flag carrier's difficulties. Less than a year ago it was hopeful of becoming the world's first genuine global carrier with deals lined up at American Airlines, Qantas and Iberia.
Now expansion is on the back burner and the group's feisty chief executive Willie Walsh is in a fight for survival. It is difficult to know whether Walsh's rhetoric, designed to persuade BA's workforce to make sacrifices, has been counterproductive.See the full content of this document
Extract
Premium battle for survival ; COMMENT [Scot Region Edition 2]
It has certainly created an opportunity for the airline's competitors - notably Sir Richard Branson at Virgi...
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