Truly Noble Prizewinner ; Hoy has Star Quality and Dignity in Abundance. He Can Inspire a New Breed of Young Scots Cyclists
Daily Mail › December 16, 2008
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Summary
DOMINATING the front and back pages clearly wouldn't do justice to the scale of Chris Hoy's achievement. Not when advertisers had a few million boxes of breakfast cereal to shift.
The Edinburgh cyclist, multiple Olympic champion and new BBC Sports Personality of the Year, has become such a recognisable figure that yesterday's run of full-page newspaper ads for Kellogg's Bran Flakes could have gone to print without the explanatory and congratulatory text.See the full content of this document
Extract
Truly Noble Prizewinner ; Hoy has Star Quality and Dignity in Abundance. He Can Inspire a New Breed of Young Scots Cyclists
The image of Hoy in his lycra gear is powerful enough to sell almost anything; the allure of association with the big man could convince George W Bush to buy tickets for a walking tour through Baghdad's shoe district.
But, of course, he is about much more than just selling product a...See the full content of this document
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