You're Fired! ; Why I Had to Get Rid of so Many Women Sir Alan Sugar Star of Tv's the Apprentice

Daily MailApril 07, 2005

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Summary


ONE OF the widely-held beliefs of our politically correct age is that women are better in business than men. While female managers are supposed to have greater 'emotional intelligence' and 'communications skills', we men are said to be stuck in a Neanderthal past, our tough methods no longer suited to the sophisticated market place of today.

The credibility of this theory has received something of a battering in recent weeks through the BBC2 show The Apprentice, in which a group of 14 young entrepreneurs compete against each other to win a Pounds 100,000 job working for me.

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You're Fired! ; Why I Had to Get Rid of so Many Women Sir Alan Sugar Star of Tv's the Apprentice

Each week, the contestants are divided into two teams and then have to perform a business assignment, such as setting up an advertising campaign or running a charity auction.

And, at the end of every episode, I dismiss the worst performer in the losing team with the words: 'You're fired!' So far, that phrase has been directed more towards ...

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