The Secrets of Shopping? We Don't Buy It ; Social Science Buyology by Martin Lindstrom (Random House Pounds 17.99) [Scot Region]
Daily Mail › February 09, 2009
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Summary
MARTIN LINDSTROM'S latest book enticingly promises to lay bare the workings of our brains when we choose one product over another.
It promises valuable insights from a multi-million-pound series of experiments using functional magnetic resonance imaging and electroencephalography to -- quite literally -- get inside the heads of consumers.See the full content of this document
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The Secrets of Shopping? We Don't Buy It ; Social Science Buyology by Martin Lindstrom (Random House Pounds 17.99) [Scot Region]
It utterly fails to do any of this.
A fault that the branding consultant and advertising guru's book shares with many others on marketing is that it consists as much of self-marketing a...See the full content of this document
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