Sherbet for the 21st Century ; Letters [Scot Region]

Daily Mail › May 06, 2009

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Summary

THE outcry about the change in the packaging of the Sherbet Fountain (Mail) has demonstrated the place the brand holds in the hearts of many.

Having overseen the relaunch of this iconic confectionery brand, there can be no doubt about the importance of nostalgia in the success of many sweets.

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Extract

Sherbet for the 21st Century ; Letters [Scot Region]

But nostalgia must be tempered with a r...

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