Summary
BSKYB'S massive marketing push paid dividends this Christmas with an extra 192,000 customers signing up for its satellite TV service in the last quarter.
This far surpassed analysts' forecasts and even appeared to take BSkyB by surprise. It means that more than 7.6m customers are now paying for Sky Digital, but some fear that the costly advertising campaign will take its toll.See the full content of this document
Extract
Sky Brightens As Murdoch Proves the Doubters Wrong
Shares in BSkyB initially climbed as high as 5991/2p, before closing ...
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