Sky turns its back on Setanta rescue ; Sports Agenda [Edition 3]
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Summary
SKY chief executive Jeremy Darroch yesterday closed the door on any late rescue of doomed subscription network Setanta with a scathing attack on their short-term business strategy.
Darroch, speaking at a conference organised by the sports industry group, wasn't interested in saving Setanta from the threat of administration even though Sky's rivals, the Disney-owned ESPN, are expected to pick up Premier League packages in the upcoming Setanta firesale.See the full content of this document
Extract
Sky turns its back on Setanta rescue ; Sports Agenda [Edition 3]
Setanta's last throw of the dice had been...
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