So Long, Mascara! The End Is in Sight... ; Lifelines

Daily MailAugust 17, 2009

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Summary


IN RECENT years, our collective obsession with eyelashes has reached extremes. Not only is it estimated that Britons spent around Pounds 192 million on mascara last year, but now you're as likely to find a lash bar as a nail bar in your local department store.

But if a new product from L'Oreal can really do what it claims to, in the future we won't have to rely on falsies to get longer, thicker lashes. The French cosmetics company claims it has developed a serum that when applied regularly can prolong the amount of time that individual lashes grow for before they fall out.

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So Long, Mascara! The End Is in Sight... ; Lifelines

In theory, prolonging the growth phase of eac...

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