Tesco Shamed Over Ads That Tried to Lure Asda Shoppers [Scot Region]

Daily MailJuly 29, 2009

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Summary


TESCO was accused yesterday of using underhand tactics to persuade shoppers to switch away from a rival.

In a television advert, the supermarket giant claimed that 1.2million sample shopping baskets were cheaper at its stores than they were at Asda.

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Tesco Shamed Over Ads That Tried to Lure Asda Shoppers [Scot Region]

It said its rival could say the same of only 645,000 sample baskets.

But the Advertising Standards Authority said the advert was misleading because it wa...

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