Summary
TESCO was accused yesterday of using underhand tactics to persuade shoppers to switch away from a rival.
In a television advert, the supermarket giant claimed that 1.2million sample shopping baskets were cheaper at its stores than they were at Asda.See the full content of this document
Extract
Tesco Shamed Over Ads That Tried to Lure Asda Shoppers [Scot Region]
It said its rival could say the same of only 645,000 sample baskets.
But the Advertising Standards Authority said the advert was misleading because it wa...See the full content of this document
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