Summary
WHEN there were just three commercial TV channels, the amount spent on TV advertising allowed those channels to make quality programmes.
With only 30 extra channels, advertisers would need to spend an equivalent amount per channel to achieve the same audience figures for their adverts and support programme making. This money has to come from somewhere, and, of course, it's the consumer who pays.See the full content of this document
Extract
Too Many Channels ; Letters
We now have many more than 30 extra ...
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