Tv Outlaws Ads for 'Junk Food' Cheese

Daily MailJanuary 03, 2007

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Summary


CHEESE is to be treated as junk food under new advertising rules.

Commercials promoting it will be banned during children's television programmes and those that have a large proportion of young viewers.

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Extract


Tv Outlaws Ads for 'Junk Food' Cheese

The rules, which come into force this month, are part of a Government drive to reduce young people's exposure to foods high in fat, salt and sugar.

Much to the disgust of its make...

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