Unilever Buys Brylcreem for Hair-Raising Pounds 1.15bn [Edition 3]
Daily Mail › September 26, 2009
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Summary
CONSUMER goods giant Unilever has ruled out joining the race for Cadbury as it announced the Pounds 1.15bn purchase of the iconic Brylcreem brand, by Rupert Steiner.
Analysts had expected the owner of Ben & Jerry's icecream to run its slide rule over the Dairy Milk-maker, which is being stalked by Kraft.See the full content of this document
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Unilever Buys Brylcreem for Hair-Raising Pounds 1.15bn [Edition 3]
But a source familiar with the situation said th...
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