Summary
MENTION the word Jaeger and you conjure up a vision of a smart middleaged lady in a classic camel trouser-suit. But think again. This winter the company is making fashion headlines with a hip new range, Jaeger London, which is definitely more King's Road than Middle England.
Aimed at enticing the daughters of traditional Jaeger customers into the stores, Jaeger London is a modern range with a very current vibe, which incorporates most of this season's key trends.See the full content of this document
Extract
A Younger Jaeger
There is a wonderful beatnik black and white sweater (inset, bottom), Pounds 120 - very Edie Sedgwick, a floorsweeping black Ossie Clark-style black croche...
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